关于我们  About us

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   民以食为天,食物是人们的生活必需品。餐饮行业无论在何时都是经久不衰的,不少创业者将目光锁定在餐饮行业。麻城辣府麻辣烫作为餐饮行业的翘楚,一直是创业者加盟的首选!作为一个知名的餐饮品牌,《麻城辣府》麻辣烫口感正宗、品种多样,可满足不同消费者的需求。

   Food is the most important thing for people, and food is a necessity for people's life. The catering industry is enduring at any time, and many entrepreneurs focus on the catering industry. As a leader in the catering industry, Macheng Lafu Malatang has always been the first choice for entrepreneurs to join! As a well-known catering brand, Macheng Hot Pot has authentic taste and diversified varieties, which can meet the needs of different consumers.

关于麻城辣府  About Macheng Hot Restaurant

   麻城辣府 麻辣烫起源于四川省。最初是船工和纤夫创造了麻辣烫这种简便易行而又独特的吃法。从成都到三峡的川江流域,由于水流湍急,纤夫成了必不可少的风景,他们在拉纤之余,在江边垒起石块,支起瓦罐,捡拾一些树枝作干柴生火,舀几瓢江水,一切都就地取材,有菜放菜,没菜就拔些野菜充数,再放入海椒、花椒等调料,涮而食之,既可果腹,又可驱寒、袪湿。这种吃法因其简便易行很快便在江边流传开来。后来,码头上的小贩看到了其中的商机,便将菜品和炉具加以改造,置于挑担两头,边走边吆喝,江边、桥头卖劳力的百姓便围着担子成了常客。如今,麻辣烫也渐渐从江边走到了岸上。

   Macheng Lafu Malatang originated in Sichuan Province. At first, it was the boatman and the boat tracker who created the easy and unique way to eat Malatang. From Chengdu to the Chuanjiang River basin of the Three Gorges, due to the rapid flow of water, the boat trackers have become an indispensable landscape. They build stones, put up pots, pick up some branches to make dry firewood to light a fire, and scoop up a few ladles of river water. Everything is made of local materials. When there is food to put, when there is no food, they pull up some wild vegetables to top up, and then put in sea pepper, Chinese prickly ash and other spices. They can rinse and eat it, which can not only eat, but also drive away the cold and damp. This kind of eating method soon spread along the river because of its simplicity. Later, when the hawkers on the wharf saw the business opportunities, they transformed the dishes and stoves, placed them at both ends of the burden, and shouted while walking. The people selling labor along the river and at the bridge became regular customers around the burden. Now, Malatang is also gradually moving from the river to the shore.


市场概况  Market research

麻辣烫稳居餐饮推荐榜第一
从上世纪90年代开始至2022年,麻辣烫陪伴着80年代的年轻群体至今,紧接着20年后的年轻群体,并每年保持在没事排行榜的首位,可见麻辣烫品类始终受到每个时代年轻人的热捧。
餐饮行业由成百上千的小品类组成,在选择细分领域里,麻辣烫细分的选择毋庸置疑是年轻群体的热衷品类!

Malatang ranks first in the catering recommendation list From the 1990s to 2022, Malatang has been accompanied by young people in the 1980s until now, followed by young people 20 years later, and kept at the top of the "Nothing" list every year. It can be seen that Malatang products have always been popular with young people in every era. The catering industry consists of hundreds of small categories. In the field of choice segmentation, the choice of Malatang segmentation is undoubtedly the favorite category of young people!
麻城辣府
Macheng Spicy Restaurant
地址:厦门市思明区厦禾路1036号十楼I26
电话:4008-160-189
邮箱:Jaron@MCLF.com.cn
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